Why most early-stage founders struggle with tech
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Tech feels like a black box - you can’t lead what you don’t understand
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You’ve tried doing alone - but managing the tech alone is overwhelming
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Developers build what you ask for, not what you really need
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You feel unsure whether the tech decisions being made are the right ones
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You’ve wasted time (or money) trying to hire help, but still feel stuck
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You want to plan ahead, but timelines and expectations keep shifting
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MVPs get fragile, slow, and expensive to maintain
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Fundraising questions leave you feeling expose
You don’t need to become a technical expert.
You need someone you trust who can translate your idea into a scalable solution and guide the process with confidence.
As your technical partner, I bring 22+ years of experience building scalable, impact-driven software. Together, we’ll create a clear technical path from idea to MVP to growth, ensuring every decision supports your mission and fundraising goals.
Imagine if you had ...
A clear, pragmatic product strategy
You know exactly what to build, what to postpone and how it supports your business goals.
A sounding board for all your tech questions
No more guessing. Get strategic input on everything from hiring to architecture - in plain language.
A reliable path to launch
Whether it’s your MVP, beta, or fundraising round - you’ve got a product (and process) you can stand behind.
About Me
I’m a tech advisor with 22+ years of experience building software products and a 3-time startup co-founder. I partner with non-technical founders to turn ideas into robust, scalable MVPs - and beyond. My approach blends broad technical knowledge - across desktop/web applications, backend systems, infrastructure and deployment - with hands-on experience building early-stage products.
I provide strategic guidance and hands-on support to help you build a solid technical foundation, even from scratch. My focus is on demystifying technology and empowering you to make confident product decisions.
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​Having worked across various domains - from industry and academia to non-profits and startups - impact-driven work remains my focus.
My philosophy is rooted in adaptability - continuous learning and responsiveness to change. Early product development demands flexible thinking and fast iteration. I help you shape a tech strategy that supports that.
